What is Twitter?
Twitter 是一种微博服务,允许用户发布的短消息显示在选择关注您帐户的人的Twitter提要中. Twitter为你能想到的任何事情提供即时更新的信息.
Here's the catch: Twitter allows only 140 characters per post, called a tweet, so tap into your creative side to make your message fit.
What can Twitter do for me?
对于需要频繁共享会议内容的CUI组织和部门来说,Twitter是一个有效的工具, events, news, and even emergency information. Twitter is a free tool that allows for lead generation, customer relationship management, public relations, reputation management, 知识管理和与全球各地的人们进行对话.
What about Twitter?
你可以将许多适用于Facebook的指导原则应用到Twitter上. 在为学校或CUI单位创建twitter帐户时,我们要求您与康考迪亚大学的I合作.T. 部门开发一个通用的电子邮件收件箱链接到帐户. Examples of general e-mail inboxes are: [email protected], [email protected], [email protected]. 这些通用的电子邮件收件箱可以由部门或CUI单位的多个人员访问,因此比单个电子邮件更持久. 我们建议联系CUI营销部门为您的页面创建自定义Twitter背景和图片. Name your presence with “Concordia” coming first in the title, like “ConcordiaMBA” or “ConcordiaMCAA”.
How do I use Twitter?
在为学校或CUI单位创建twitter帐户时,我们要求您与康考迪亚大学的I合作.T. 部门开发一个通用的电子邮件收件箱链接到帐户. Examples of general e-mail inboxes are: [email protected], [email protected], [email protected]. 这些通用的电子邮件收件箱可以由部门或CUI单位的多个人员访问,因此比单个电子邮件更持久.
一旦在Outlook中创建并设置了一个通用的电子邮件收件箱,你就可以开始创建一个Twitter帐户,步骤如下: http://twitter.com/signup
Optimize your account for Twitter searches
Note that a username and a name are two separate items. 例如,ConcordiaIrvine是用户名,Concordia University是名称. Usernames are character-limited.
一个精心挑选的名字是在搜索中被发现的最关键的部分. 这是因为大多数用户不会通过您的确切用户名搜索您,并且会添加与您的用户名不匹配的空格. 例如,搜索“CUI Eagles”找不到用户名cuieagles.
Make sure the name includes words you believe will be used when searching for the profile; CUI, Concordia University, etc.
我们建议您的账户名称以“康科迪亚”开头, such as “ConcordiaMBA” or “ConcordiaMCAA”. 我们已经注意到我们系统中其他协和用户使用的Twitter用户名,以便更好地帮助您选择用户名.
- Concordia University, Irvine: ConcordiaIrvine
- Concordia University, Portland: CU_Portland
- Concordia College, New York: ConcordiaNY
- Concordia University, St. Paul: ConcordiaStPaul
- Concordia University, Wisconsin: CUWisconsin
- Concordia College, Minnesota: Concordia_MN
- Concordia College, Alabama: CCSelma
- Concordia University, Ann Arbor: CUAA
- Concordia University, Chicago: CUChicago
- Concordia University, Nebraska: CUNE
- Concordia University, Texas: ConcordiaTexas
Enter your e-mail address, password, and agree to Twitter’s Terms and Conditions and Privacy Policy.
By doing so, you must not:
- Impersonate others through the Twitter service
- Publish or post other people’s private and confidential information
- Publish or post direct, specific threats of violence against others
- 将本服务用于任何非法目的或推广非法活动
- Create serial accounts for disruptive or abusive purposes
- Engage in username squatting
- Use Twitter.com's address book contact import to send repeat, mass invitations
- 发布或链接到恶意内容,旨在破坏或破坏其他用户的浏览器或计算机或损害用户的隐私
- Use the Twitter service for the purpose of spamming anyone
- 在您的个人资料图片或用户背景中使用淫秽或色情图像
Customize your profile
使用帐户页面右侧的栏上传个人资料图片, write a short bio, 在手机上设置推特,这样你就可以在任何地方发布推特了.
一行简历将与用户名和名称一起出现在搜索结果中. 如果您的用户名和名称还没有明确说明,请使用此区域说明您与康考迪亚大学的关系. For example, 只使用“CUI”可能会造成混淆,因为有几所大学使用相同的缩写. 生物线是拼出你的康科迪亚部门或单位的完整名称的好地方. For example, 如果你的用户名是“ConcordiaMAIS”,那么你的单行个人简介里应该写着“国际研究硕士”.
此外,一定要包括直接链接到你的部门或单位的网址.
我们建议联系CUI营销部门为您的页面创建一个自定义的Twitter背景和徽标.
Start tweeting
Stay under the 140-character restriction. Use shorthand and post links that provide more information.
Include links. Drive followers to your website from tweets. Inbound links also improve your page rankings with search engines.
Links can be long and quickly take over a tweet’s 140-character limit. Use bit.ly or TinyURL to shorten them.
Tweet regularly. Three tweets a week is a minimum requirement. 如果需要的话,指定不止一个人来发推特,以继续常规内容.
Understand why people follow you. If your followers want information about the group you represent, they probably don't want to know your daily activities. 不仅要提升你的部门或单位,还要提升你所在领域的其他人,这是明智的.
Follow others. 这允许你和你的追随者之间的交流,是Twitter礼仪的一部分.
Re-tweet! Tweet the content posted by another Twitter user.
Use hashtags. 标签包括使用#符号后跟主题词,如#irvine. 它们有助于组织信息,使tweet可搜索,并且是会话驱动程序.
Incorporate other Twitter users. 一个例子可以是:“我今晚要去看@协和鹰队的篮球比赛."
Other tips
It takes a village. Twitter本身除了在管理员之间共享用户名和密码之外,没有办法让多人唯一地访问一个帐户. Hootsuite or TweetDeck 允许多人帮助管理多个Twitter帐户,并在此过程中保持同步.
Use photos in your tweets. TwitPic 允许用户从网络或移动设备上传照片,并以非常简单的方式发布到Twitter上. Other picture tools include yfrog and Plixi.
Terms and Conditions
If you'd like to take your CUI unit into the realm of social media, CUI市场部要求您遵守您所选择的平台的服务条款和条件, such as Facebook, Twitter , Vimeo or YouTube.
For example, do not create a Facebook profile for your organization because those are for use by individuals. Rather you should create a page or group.
Comments Guidelines
Please follow our comments guidelines
Twitter on Your Departments Website
Your twitter account can be integrated into your department webpage. 你在Twitter上发布的消息会立即出现在你的网站上. 这种集成使您能够在表达您作为一个部门的身份时向您的选区发送消息. 这种类型的集成确实需要您承诺定期更新您的帐户. 如果您决定这是一个您想要实现的工具,请发送请求到 [email protected].
Additional Resources
Know your Social Media Etiquette
Learn the Twitter Lingo
What is LinkedIn?